The aim of this course is to stimulate you to think about what, why and how you communicate. The course will help you develop a basic understanding of communication theory, process and techniques at organizational, managerial and personal levels.

This course aims to provide participants with a strong framework for the development of practical communication skills in organization settings.

By the end of the program, participants will be able to:

·         Understand Sales, Marketing and Marketing Communication

·         Understand Customer behavior communication process

·         Understand Sales and Sales Closing

Supervisors, managers, and staff who, as part of their work need marketing communication.

INTRODUCTION

·         What communications do you need to create?

·         Review of workshop objectives
 

CLEAR AIMS, CLEAR ACHIEVEMENTS

·         The skills and the mindset of top performing sales people

·         Understanding the psychology and cycle of the buyer

·         Gaining the confidence and skills to communicate value the steps of the sale

UNDERSTANDING THE CUSTOMER

·         Questioning

·         Listening

·         Becoming more aware of self and others

·         Buying psychology and the buying cycle

 

GETTING ATTENTION

·         Crafting the one minute pitch and the storyline

·         Presenting ideas with greater impact

MAKING THE SALE

·         Focusing on value, not features

·         Dealing with obstacles and difficult questions

·         Knowing how and when to ask for commitment