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Home > Courses > Sales and Marketing > Communication Skills for Sales Personnel

12-05-2025 - 16-05-2025	3500	Abu Dhabi

Course Introduction:

The aim of this course is to stimulate you to think about what, why and how you communicate. The course will help you develop a basic understanding of communication theory, process and techniques at organizational, managerial and personal levels.

This course aims to provide participants with a strong framework for the development of practical communication skills in organization settings.

Course Objectives:

By the end of the program, participants will be able to:

· Understand Sales, Marketing and Marketing Communication

· Understand Customer behavior communication process

· Understand Sales and Sales Closing

Who Should Attend?

Supervisors, managers, and staff who, as part of their work need marketing communication.

Course Outline:

INTRODUCTION

· What communications do you need to create?

· Review of workshop objectives

CLEAR AIMS, CLEAR ACHIEVEMENTS

· The skills and the mindset of top performing sales people

· Understanding the psychology and cycle of the buyer

· Gaining the confidence and skills to communicate value the steps of the sale

UNDERSTANDING THE CUSTOMER

· Questioning

· Listening

· Becoming more aware of self and others

· Buying psychology and the buying cycle

GETTING ATTENTION

· Crafting the one minute pitch and the storyline

· Presenting ideas with greater impact

MAKING THE SALE

· Focusing on value, not features

· Dealing with obstacles and difficult questions

· Knowing how and when to ask for commitment

WORKSHOP EVALUATION & ACTION PLANING

Course Methodology:

A variety of methodologies will be used during the course that includes:

· (30%) Based on Case Studies

· (30%) Techniques

· (30%) Role Play

· (10%) Concepts

· Pre-test and Post-test

· Variety of Learning Methods

· Lectures

· Case Studies and Self Questionaires

· Group Work

· Discussion

· Presentation

Course Fees:

This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.

Course Timings:

Daily Course Timings:

08:00 - 08:20 Morning Coffee / Tea

08:20 - 10:00 First Session

10:00 - 10:20 Coffee / Tea / Snacks

10:20 - 12:20 Second Session

12:20 - 13:30 Lunch Break & Prayer Break

13:30 - 15:00 Last Session

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