The marketing orientation is perhaps the most common orientation used in contemporary marketing.

Market orientation also involves monitoring competitors' actions and their effect on customer preferences, as well as analyzing the effect of other exogenous factors.

Companies must understand that to find success using a marketing orientation, it is very important that all the firm's resources reach for common goals.

Upon completion of this course the student will be able to:

• The course aims at making participants aware of various business orientations, their impact on how the organization is led and structured, and the image of the company from the outside.
• The participants will obtain a deeper knowledge of the market oriented philosophy, theories and research and ideal cultural and organizational solutions within the paradigm.
• The participants will become familiar with theory and practice in moving an organization towards a market oriented culture and structure, and formulating organizational and market strategy simultaneously.
• The student shall be able to evaluate an organization´s status, and set up the strategic processes needed to increase the degree of market orientation and strengthen its market position.

• Marketing / Sales Executives
• Marketing Communication Personnel
• Marketing Analysts
• Account Executives / Finance and Operation Executives
• Database Marketing Personnel
• Customer Service Department Personnel
• Product Marketing Personnel, etc.

·         Business Paradigms and Orientations

·         Market orientation as a theoretical discipline, philosophy, and cultural phenomenon at the macro/micro organizational and individual levels

·         Market orientation as a managed change process

o   Value implementation

o   Plan implementation

·         Market orientation in a strategic systems perspective

·         Analytical techniques for strategy formulation

·         Industry studies

·         Market and organization strategy decision areas

·         Strategy formulations

·         Strategic market plan

·         Implementation of strategy - strategy vs tactics 

·         Applications: cases

A variety of methodologies will be used during the course that includes:

·         (30%) Based on Case Studies

·         (30%) Techniques 

·         (30%) Role Play

·         (10%) Concepts

·         Pre-test and Post-test

·         Variety of Learning Methods

·         Lectures

·         Case Studies and Self Questionaires

·         Group Work

·         Discussion

·         Presentation

This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.

Daily Course Timings:

    08:00 - 08:20       Morning Coffee / Tea

    08:20 - 10:00       First Session

    10:00 - 10:20       Coffee / Tea / Snacks

    10:20 - 12:20       Second Session

    12:20 - 13:30       Lunch Break & Prayer Break

    13:30 - 15:00       Last Session