Course Introduction:
In business, it can be difficult to compete with industry leaders. Whether you’re trying to enter a new market or just trying to gain traction in an existing one, being able to bid on new business opportunities is sometimes just as difficult as closing them for a win. Let’s talk about what you can do to get more at-bats in front of clients and move the needle for more closed opportunities.
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Enable delegates to generate a steady reservoir of new leads and potential opportunities
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Provide delegates with a variety of new business development approaches so that they can vary and tailor their approach to suit the intended target client
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Develop new business sales stories - there are a number of different angles which can be used
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Improve personal and team creativity in order to find new sources of revenue and business winning ideas
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Develop their presentation skills so that they can present new ideas and sources of new opportunities with clarity and impact
Who Should Attend?
Professionals involved in the following functions: Sales, Marketing, and Business Development
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Sales research - intelligent lead sourcing
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Where and how to find information
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Trade press, internet, quality press, internal information, networking
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Practical exercises and analysis
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Developing personal and team creativity
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Traditional advertising wisdom
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Evolution, revolution, conformity, anarchy
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Few rules or no rules
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Finding your creative style
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Research, graft and nouse
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Exploding creative myths
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The ideas process.
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Overcoming the barriers to creativity
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Working creatively everyday
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Creative goal setting and commercial energy
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Varying the new business approach
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Cold calling, new business presentations, increasing the speed of getting to market
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Planning your time for new business development
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Generating new business development lists
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Understanding lead times and time lines from cold call to conversion
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Developing your new business sales story
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The sales proposition
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Likely objections
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Core messaging
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Risk several strategies
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Reference sites, recommendations and referrals
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Delivering new business presentations
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Writing the new business presentation
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Developing leave behind materials
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Negotiation and new business
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Ambiguity, problem solving and new business
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Networking and selling up
Course Methodology:
A variety of methodologies will be used during the course that includes:
· (30%) Based on Case Studies
· (30%) Techniques
· (30%) Role Play
· (10%) Concepts
· Pre-test and Post-test
· Variety of Learning Methods
· Lectures
· Case Studies and Self Questionaires
· Group Work
· Discussion
· Presentation
Course Fees:
This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.
Course Timings:
Daily Course Timings:
08:00 - 08:20 Morning Coffee / Tea
08:20 - 10:00 First Session
10:00 - 10:20 Coffee / Tea / Snacks
10:20 - 12:20 Second Session
12:20 - 13:30 Lunch Break & Prayer Break
13:30 - 15:00 Last Session