09-06-2025 - 13-06-2025	3500 $	دبي

Course Introduction:

This course provides an in-depth exploration of ethical principles and practices relevant to sales professionals. Participants will learn how to navigate ethical dilemmas, foster trust, and build long-term relationships with clients while maintaining integrity.

Course Objectives:

Upon the successful completion of this course, each participant will be able to:-

Understand the importance of ethics in sales.
Identify common ethical challenges faced by sales professionals.
Develop skills for ethical decision-making and behavior.
Learn techniques for building trust and credibility with clients.
Explore organizational policies and legal regulations related to sales ethics.

Who Should Attend?

Sales professionals and representatives
Sales managers and team leaders
Marketing professionals
Business owners and entrepreneurs

·Anyone involved in sales and client interactions

Course Outline:

Day 1: Introduction to Business Ethics

Morning Session
- Overview of business ethics: definitions and significance
- Importance of ethics in sales: trust, reputation, and long-term success
Afternoon Session
- Key ethical principles: honesty, integrity, fairness, and respect
- Discussion of ethical frameworks and decision-making models

Day 2: Ethical Challenges in Sales

Morning Session
- Common ethical dilemmas faced by sales professionals (e.g., pressure to meet targets, misrepresentation)
- Case studies on ethical breaches and their consequences
Afternoon Session
- Group discussion: Sharing personal experiences with ethical challenges
- Identifying red flags in sales practices

Day 3: Ethical Decision-Making

Morning Session
- Techniques for ethical decision-making: analyzing situations and evaluating options
- Tools for assessing the ethical implications of decisions
Afternoon Session
- Hands-on workshop: Role-playing ethical scenarios in sales
- Developing a personal code of ethics for sales practice

Day 4: Building Trust and Credibility

Morning Session
- Strategies for establishing trust with clients: transparency, communication, and reliability
- Importance of delivering on promises and commitments
Afternoon Session
- Techniques for effective communication and active listening
- Group activity: Practicing trust-building conversations

Day 5: Organizational Policies and Legal Regulations

Morning Session
- Overview of organizational ethics policies and their role in sales
- Relevant laws and regulations affecting sales practices (e.g., anti-bribery, consumer protection)
Afternoon Session
- Developing an ethical sales culture within an organization
- Group presentations on ethical sales strategies
- Conclusion and distribution of certificates of completion

Course Methodology:

A variety of methodologies will be used during the course that includes:

(30%) Based on Case Studies
(30%) Techniques
(30%) Role Play
(10%) Concepts
Pre-test and Post-test
Variety of Learning Methods
Lectures
Case Studies and Self Questionaires
Group Work
Discussion
Presentation

Course Certificate:

International Center for Training & Development (ICTD) will award an internationally recognized certificate(s) for each delegate on completion of training.

Course Fees:

To be advised as per course locations. This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.