21-07-2025 - 25-07-2025	3800	دبي

Course Introduction:

This interactive course will highlight the added value that data analytics can offer a professional as a decision support tool in management decision making. It will show the use of data analytics to support strategic initiatives; to inform on policy information; and to direct operational decision making. The course will emphasize applications of data analytics in management practice; focus on the valid interpretation of data analytics findings; and create a clearer understanding of how to integrate quantitative reasoning into management decision making. Exposure to the discipline of data analytics will ultimately promote greater confidence in the use of evidence-based information to support management decision making.

Course Objectives:

By the end of this training program, delegates will be able to:

Appreciate data analytics in a decision support role.
Explain the scope and structure of data analytics.
Apply a cross-section of useful data analytics.
Interpret meaningfully and critically assess statistical evidence.
Identify relevant applications of data analytics in practice.

Who Should Attend?

Professionals in management support roles
Analysts who typically encounter data / analytical information regularly in their work environment
Those who seek to derive greater decision making value from data analytics

Course Outline:

Setting the Statistical Scene in Management

Introduction; The quantitative landscape in management
Thinking statistically about applications in management (identifying KPIs)
The integrative elements of data analytics
Data: The raw material of data analytics (types, quality and data preparation)
Exploratory data analysis using excel (pivot tables)
Using summary tables and visual displays to profile sample data

Evidence-based Observational Decision Making

Numeric descriptors to profile numeric sample data
Central and non-central location measures
Quantifying dispersion in sample data
Examine the distribution of numeric measures (skewness and bimodal)
Exploring relationships between numeric descriptors
Breakdown analysis of numeric measures

Statistical Decision Making – Drawing Inferences from Sample Data

The foundations of statistical inference
Quantifying uncertainty in data – the normal probability distribution
The importance of sampling in inferential analysis
Sampling methods (random-based sampling techniques)
Understanding the sampling distribution concept
Confidence interval estimation

Statistical Decision Making – Drawing Inferences from Hypotheses Testing

The rationale of hypotheses testing
The hypothesis testing process and types of errors
Single population tests (tests for a single mean)
Two independent population tests of means
Matched pairs test scenarios
Comparing means across multiple populations

Predictive Decision Making - Statistical Modeling and Data Mining

Exploiting statistical relationships to build prediction-based models
Model building using regression analysis
Model building process – the rationale and evaluation of regression models
Data mining overview – its evolution
Descriptive data mining – applications in management
Predictive (goal-directed) data mining – management applications

Course Fees:

To be advice as per course location. This rate includes participant’s manual, Hands-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.

Course Certificate:

International Center for Training & Development (ICTD) will award an internationally recognized certificate(s) for each delegate on completion of training.

Course Methodology:

A variety of methodologies will be used during the course that includes:

(30%) Based on Case Studies
(30%) Techniques
(30%) Role Play
(10%) Concepts
Pre-test and Post-test
Variety of Learning Methods
Lectures
Case Studies and Self Questionaires
Group Work
Discussion
Presentations

Course Fees:

To be advice as per course location. This rate includes participant’s manual, Hands-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.

Course Certificate:

International Center for Training & Development (ICTD) will award an internationally recognized certificate(s) for each delegate on completion of training.