The programme content is aimed at preparing attendees for marketing positions in business, particularly in the area of International Marketing and Exporting. 

The goal of the course is for the student to develop their ability to critically review and utilize international marketing theory and apply international marketing and export in a strategic marketing plan. 
 

After passing the course the student should be able to: 

·         Explain and use central concepts and theories in the area of international marketing 

·         Describe and use central concepts in the area of export management 

·         Develop a strategic marketing plan focusing on international marketing objectives 

·         Work together in a team in developing ideas 

·         Present, discuss and defend strategic decisions concerning international marketing 

·         Present, analyze and defend considerations concerning inter-cultural issues 

·         Carry out formal presentations of a developed international marketing

Professionals involved in the following functions: Sales, Marketing, and Business Development.

A variety of methodologies will be used during the course that includes:

·         (30%) Based on Case Studies

·         (30%) Techniques 

·         (30%) Role Play

·         (10%) Concepts

·         Pre-test and Post-test

·         Variety of Learning Methods

·         Lectures

·         Case Studies and Self Questionaires

·         Group Work

·         Discussion

·         Presentation

This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.

Daily Course Timings:

    08:00 - 08:20       Morning Coffee / Tea

    08:20 - 10:00       First Session

    10:00 - 10:20       Coffee / Tea / Snacks

    10:20 - 12:20       Second Session

    12:20 - 13:30       Lunch Break & Prayer Break

    13:30 - 15:00       Last Session