Provides individuals with skills in basic marketing as well as database construction and modification. Individuals with this training may consider a variety of career options, such as working as a database marketing analyst, SAS programmer or marketing statistical modeler.

The specific objectives of this unique experience are to help you:

• Use conjoint analysis to measure consumer preferences
• Analyse consumer data to arrive at a numerical measure of the customer’s preference for each attribute and level of attribute
• Interpret the meaning and relevance of customer preference data
• Articulate a strategic rationale for customer segmentation and how segmentation fits into the process of developing marketing strategy
• Articulate potential uses of factor analysis
• Describe customer relationship management
• Interpret a scoring model to make strategic decisions about potential customers and target segments
• Examine data related to customer value
• Identify specific business uses of market response models and how you can develop such models for your business
• Estimate nonlinear market response models

Junior managers, supervisors, line managers, team leaders, administrators – anyone who needs to build a network of strong and positive relationships.

Module 1:

• Business Culture and Craft
• Marketing
• Marketing Analysis and Planning
• Fundamentals of Marketing Research
• Computer Applications for Marketing Analytics
• Statistics for Marketing Research

Module 2:

• Employment and Career Preparedness
• Case Analysis and Marketing Metrics
• Database Mining and Analytics
• Advanced Computer Applications for Marketing Analytics
• Fundamentals of Interactive Marketing
• Research and Analytics – Capstone
• Fundamentals of Project Management

Module 3:

• Advanced Marketing Research 
  Advanced Qualitative Methods Analytics for Business Intelligence 
• Consumer Behavior 
  Customer Relationship Management

Module 4:

• Data Analysis and Decision Making
• Data Mining 
• Demand Management for Value Chains  
• Design of Experiments Interpretation of Data I 
• Marketing Insights 

Module 5:

• Marketing Models
• Marketing Research
• Marketing Strategy
• Pharmaceutical Marketing Research
• Web Analytics 

A variety of methodologies will be used during the course that includes:

·         (30%) Based on Case Studies

·         (30%) Techniques 

·         (30%) Role Play

·         (10%) Concepts

·         Pre-test and Post-test

·         Variety of Learning Methods

·         Lectures

·         Case Studies and Self Questionaires

·         Group Work

·         Discussion

·         Presentation

To be advised as per course locations. This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.

Daily Course Timings:

    08:00 - 08:20       Morning Coffee / Tea

    08:20 - 10:00       First Session

    10:00 - 10:20       Coffee / Tea / Snacks

    10:20 - 12:20       Second Session

    12:20 - 13:30       Lunch Break & Prayer Break

    13:30 - 15:00       Last Session