05-08-2024 - 09-08-2024	4200	Kuala Lumpur

Course Introduction:

A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers. Newspapers and leaflets are types of newsletters. For example, newsletters are distributed at schools to inform parents about things that happen in that school.

Newsletters are published by clubs, societies, associations, and businesses—especially companies—to provide information of interest to members, customers, or employees. A newsletter may be considered "grey literature". Newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general has gained popularity over printed correspondence.

Course Objectives:

By the end of this seminar, delegates will be able to:

To enable participants with both knowledge and skills in transforming Newsletters that serve organizational priorities adequately.
To enrich participants with the ability to think outside the box in order to keep Newsletters readable and well subscribed.
To provide participants with an adequate insight into how to review and make proposals for further improvement of their current publications.
Cover all aspects of Newsletter publication including editorial team set up and management, content development, design and layout, and increasing readership plus shelf-life of Newsletters.
Acquire a sound appreciation of the fundamentals of effective Newsletters
Gain mastery of the finer elements of design development covering esthetic value, page layout, caption development, photo cropping and pagination
Hone the ability to identify, select and write articles that have wide readership appeal
Insightful appreciation of costing and cost savings in Newsletter publication
Awareness of how to network and gain organization-wide support for a sustainable Newsletter

Who Should Attend?

Experienced PR professionals and executives interested in improving their individual Newsletters & News Bulletin Publication & Management performance

Course Outline:

Module One:

I. Introduction and overview – “What is a NEWSLETTER and what is NOT?

II. Step-by-step guide in making a company newsletter

Module Two:

Prepare a proposal for holding a write shop for developing an editorial policies and guidelines in order to determine the following:

Objectives for coming out with the company newsletter;
Name and mask head /emblem/logo of the newsletter – rationalizing and justifying “what’s in the name and what does the logo (and its colors) mean?”
Themes and contents
- Social and economic market values
- Political stands and influences
- Environmental concerns
- Cultural sensitivity and considerations
- Human interest and appeals
Sections and descriptions
Front cover page (headlines)
Back cover page
Editorial page
Feature article page
Opinion column page
Current events’ page
Letter to the editor page
Photo gallery page (centerfold)
Miscellaneous page
Announcement of upcoming events’ page
Number of pages
Color designs
Font types and sizes
Graphic arts and illustrations
Binding type
Paper size and type
Terms and conditions
Informative (for general public information and awareness);
Educational (for educational and academic curricular promotion);\
Investigative (to probe on certain issues);
Instructional (to enable readers on the “how to’s?” of certain processes, technologiesand practices;
Technical and scientific (to provide updates on results of scientific research, discoveries and inventions/innovations)
Technical specifications
Format and style

Module Three:

Issue a memorandum or office order for creating the editorial board and staff;

Publisher
Editorial consultant(s) and advisers
Editor-in-chief
Managing editor
Associate editor(s)
Creative design editor/lay-out artist
Business / Circulations manager
Contributors
Production assistants
Other support personnel

Module Four:

Apply for an International Standard Series Number (ISSN) registration with the National Library and Councils;

Apply for a copyright protection and license number issuance;

Hold a writing workshop and an editorial conference (PressCon) for the ratification of the editorial policies and guidelines and formal launching of the company newsletter.

III. Administrative, finance and legal concerns

IV. Marketing, advertisement and branding communications

V. Dissemination, monitoring and evaluation plans

Module Five:

Examples of Newsletters & News Bulletin: