• Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
• Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
• Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.

By the end of the program, participants will be able to:

·         Understand, and consequently apply the right attitude, at the right time with the right people,

·         Carry out him/ herself mentally, and physically

·         Reflect positive impressions

·         Attend to receptions and social gatherings as an aristocrat

·         Learn the right etiquette and protocol with celebrities,

·         Learn the proper table manners.

·         Planning and orchestrating V.I.P. visits, meetings, ceremonies, and special events

·         Precedence, Titles and Forms of Address.

·         Protocol Event Planning Process

·         Becoming a strategic asset using your finely honed talents to enhance business relationships.

• Office managers of CEOs / General Managers and executive secretaries at high-ranking staff offices.
• Government and Industry Protocol Officers
• Embassy Personnel
• Government Relations, International Marketing and Sales Representatives
• Meeting and Special Event Planners
• International Corporate and Government Representatives
• Private Consultants

General manners:

• Key words
• When angry
• Apology
• Borrowing
• Accepting compliments
• Criticism
• Giving praise
• Sharing
• Presents and gifts

Irritating manners:

• Gossiping
• Punctuality
• Personal hygiene practices
• Yawning, coughing, and sneezing
• Eating, drinking in public
•  Telephone manners

Building your image:

• Smiling
• • Using names
• Giving full attention
• Avoiding arguments
• Saying NO, gently
• Being a good audience
• Making suggestions
• Admit your mistakes
• Be a slave to your word

Managing V.I.P’s:

• V.I.P. visits
• Meetings
• Ceremonies
• Special events
• Responsibilities
• 1st impressions
• Listening skill

A variety of methodologies will be used during the course that includes:

·         (30%) Based on Case Studies

·         (30%) Techniques 

·         (30%) Role Play

·         (10%) Concepts

·         Pre-test and Post-test

·         Variety of Learning Methods

·         Lectures

·         Case Studies and Self Questionaires

·         Group Work

·         Discussion

·         Presentation

This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.

Daily Course Timings:

    08:00 - 08:20       Morning Coffee / Tea

    08:20 - 10:00       First Session

    10:00 - 10:20       Coffee / Tea / Snacks

    10:20 - 12:20       Second Session

    12:20 - 13:30       Lunch Break & Prayer Break

    13:30 - 15:00       Last Session